What To Avoid While Designing A Leaflet?

Leaflets are a great way to convey your message to a broader audience who may be interested in your services, events or products. It is always good to add some creativity to them, but make sure don’t overload it with colours, graphics and texts all around. Making the information clear and legible is quite important.

Whether you’re a new business or trying to promote your services- a leaflet campaign is the best choice. 

A leaflet campaign has three major features-

a)    It is measurable.

b)    It is direct.

c)    It is cost-effective.

These three qualities will gain you more customers and more diverse brand awareness.  Make sure you avoid these common things while printing and designing digital folded leaflets and brochures. 

These tips will help you promote your business more effectively. Let’s check out these common things:

•    Too much information

Do not take due advantage of the space you are having in a leaflet. Make it simple and understandable for the audience. If a leaflet is loaded with a lot of information, it is simply going to distract your target people as they live busy lives and they do not have much time to go through lengthy advertisement pieces.

•    Long headline

 Short and to the point headlines goes best to attract the attention of the target people. An interesting headline can encourage them to read more about your brand.

•    Low-quality images-

According to a saying, ‘a picture says a thousand words’. Thus, make sure that the pictures you use in your leaflet or brochure design should be of high quality. Either use stock pictures of the products or use your digital camera to click quality pictures.

•    Too much colour- 

Colours are basically used to make a thing look attractive. It doesn’t mean you overdo it. Using too much colour can make your leaflet design bit confusing. Consider using the same colour for the entire text while getting digital leaflets and brochures designed and printed.